Do you remember the stories a while back that indicated Google Inc. was gunning for Microsoft’s lucrative Microsoft Office installation base as it released a free online word processor and spreadsheet application? Then, around the same time I believe, there were rumors that Google was developing an operating system to compete with the de facto monopoly Redmond has on desktop computers. When viewed through the prism of the uber successful Google search engine, it’s no wonder why analysts saw a storm brewing between these two heavy-weights.

When you put all the pieces together however, it’s seems as though Microsoft is not exactly at the top of the hit list for Google. Alex Salkever over at Daily Finance breaks down Google’s growth strategy that will make you say “Well, DUH!” With the announcement that Google has acquired mobile advertising giant AdMob, Alex has connected the dots to what now seems obvious, and offers suggestions for the HUGE impact this will have on the mobile phone space for years to come.

The deal is fairly analogous to Google’s acquisition of online banner ad-serving giant Doubleclick in 2007. Google’s strategy, it appears, is to become a key player in as many critical customer-facing and revenue-producing parts of the mobile Internet as possible. It also wants to be able to sell advertisers any type of ad they want for the mobile Internet including text, display and in-application advertising.

Now, with AdMob, Google has not only a good tool to offer to advertisers looking not only to sell into Google’s own properties but also into other mobile applications and various places in the mobile ecosystem. Google’s advertising sales force will soon be able to offer clients ads on search engines, ads on contextual advertising networks, display ads, video ads and now mobile ads — a veritable one-stop shop for any seeking to buy spots anywhere.

This is a pretty insightful article and for technology entrepreneurs who haven’t already been moved by the potential of the mobile phone market, this should make you raise your eyebrows.

Article at dailyfinance.com

I’d be interested in your thoughts. Comment below.

Update: Sometimes we are compromised by the fact that we don’t know everything. Google apparently targeting everyone.