In the world of politics and election campaigns, one of the oldest message practices is to step on your opponents “big news” by releasing big news of your own. The goal, simply, is to take a slice of the news cycle for yourself and attempt to muddy the hype around their news.
While there has been no official announcement, we see this practice in action today with unsubstantiated rumors that Apple will offer a version of the iPhone 3Gs for a mere $99 just in time for Christmas. Rumors emanating from the blogosphere are irritating since so few of them turn out to be true though that doesn’t stop them from being started.
Should the rumor mill turn this one into reality, here’s an interesting perspective on the implications to Motorola Droid sales for the holiday shopping season.