Posts Tagged apple

Whoops! Google seems to be targetting everyone

I hate reading blogs where it looks like the author doesn’t know what the hell he/she is talking about and there’s no shortage of them out there. Hopefully Droid Today hasn’t slipped into this zone of irrelevancy.

A couple of days ago I mentioned that, from all appearances, Google seemed to be targeting Apple’s iPhone market share and attempting to grow the mobile internet search market in a big way with it’s recent acquisition of AdMob. Given news this year, if you were to connect the dots, it would have been easy for anyone to come to the same conclusion — that Microsoft wasn’t in the crosshairs. One big “dot” absent from my analysis (and the claim that Microsoft, alone, was not squarely in the sights of Google’s growth strategy) was the Chrome OS they’ve been quietly working on. Tech Crunch reported on the official Google blog post back in July. The news flowed under the bridge after a few weeks only to hit a downstream dam this morning.

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Google targetting Apple, Not Microsoft

Do you remember the stories a while back that indicated Google Inc. was gunning for Microsoft’s lucrative Microsoft Office installation base as it released a free online word processor and spreadsheet application? Then, around the same time I believe, there were rumors that Google was developing an operating system to compete with the de facto monopoly Redmond has on desktop computers. When viewed through the prism of the uber successful Google search engine, it’s no wonder why analysts saw a storm brewing between these two heavy-weights.

When you put all the pieces together however, it’s seems as though Microsoft is not exactly at the top of the hit list for Google. Alex Salkever over at Daily Finance breaks down Google’s growth strategy that will make you say “Well, DUH!” With the announcement that Google has acquired mobile advertising giant AdMob, Alex has connected the dots to what now seems obvious, and offers suggestions for the HUGE impact this will have on the mobile phone space for years to come.

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